Sorrell warns UK it faces tough decade in wake of Brexit and Covid

Business

Britain could take five to ten years to properly recover from the pandemic because the Covid-19 financial hit will sap the economy of the firepower it needs to rebuild for Brexit, advertising supremo Martin Sorrell said.

The UK has recorded the worst death toll in Europe and the deepest economic contraction of any leading G7 nation from coronavirus. It is preparing to leave the EU on December 31, and is yet to secure a future trade deal.

Sorrell, founder of the world’s biggest advertising firm WPP and now head of digital and data ad group S4 Capital, said: ‘We’re going to be five to ten years before the economy fully recovers from the Brexit withdrawal and the industrial changes that will need to take place.’